Jade Godbolt

Jade Godbolt is a veteran content creator, self-made kitchen beautician, roller set professor, and a faith-forward lifestyle voice for millennial women. Her passion for navigating beauty, motherhood, and identity on her own terms is what keeps her audience coming back for more. 

Jade started her YouTube channel in 2010 with a focus on natural curly hair care — entering the space at a pivotal moment when natural hair products weren’t widely available and women were just beginning to explore their natural hair texture.  What started as a hobby in college became a decade-long career under the LipsticknCurls brand, earning features in Glamour, Essence, and Sophisticates Black Hair. 

Jade landed partnerships with major brands including Sephora, CoverGirl, Carol’s Daughter, Pottery Barn, Kohls, and Northwestern Mutual.  In 2016, she appeared as a lead role in a global Colgate commercial — a milestone that came directly from her work as a Content Creator. 

In 2021, Jade rebranded under her married name — Jade Godbolt — signaling a deeper evolution in both her platform and her purpose. Today, her content spans hair tutorials, motherhood, and so much more.  Jade launched “Roller Set University” - a free 6-week roller set mastery course on Youtube, in June 2026 to help women all over the world rediscover the beauty of a good roller set. 

Her pursuit of finding harmony recently came to life through her signature Pregnancy and Postpartum Diary vlog series on social media and Youtube. Her goal, in her own words: “to use my life as the backdrop of everything I post. It may not always be pretty, but it’s real.” 

Jade’s platform has grown to over 411,000 Instagram followers, 295,000 YouTube subscribers, 105,000 on Tiktok and a multi-platform community spanning Substack, LTK, Pinterest, and Threads. Her tips and tutorials have attracted over half a million followers and 40 million+ views  across her career — and her audience follows her not just for the hair content, but for the woman behind it.

Beyond content creation, Jade has served as Vice President of the Board of Directors of the American Influencer Council, a nonprofit dedicated to educating and mentoring the next generation of creators and advancing digital marketing standards.  She is a sought-after voice on the creator economy, brand partnerships, and what it means to build an authentic audience that outlasts any single trend or platform.

Jade holds a Bachelor of Science in Development and Family Studies and a Master of Education in Education Policy and Leadership from Southern Methodist University. She lives in Dallas, TX with her husband Mark and their five children.