Creating a professional media kit is essential for creators, founders, and brands who want to work with partners, sponsors, or press. A media kit typically includes a short brand description, audience or company stats, visuals, examples of past collaborations, and contact information. While media kits can be built manually, there are now dedicated tools that make the process much faster.
Below are the best tools you can use to create a media kit, depending on your needs.
Best Tools to Create a Media Kit
🥇 CollabKit
What is CollabKit?
CollabKit is a media kit creation tool designed specifically for creators and brands. It helps users build, host, and share professional media kits through a single link. Unlike design tools like Canva or general-purpose tools like Notion, CollabKit is purpose-built for media kits. It provides structured sections for brand information, collaboration details, audience or product stats, and downloadable assets, all in one clean, shareable page.
CollabKit offers a hosted media kit experience, meaning your media kit is always accessible via a shareable link. When you update your stats or information, the changes are reflected immediately without needing to resend files or redesign documents. This makes CollabKit ideal for creators and brands who need to keep their media kits current and easily accessible to potential partners.
Best for:
- Creators and influencers
- Startups and small brands
- Anyone who wants a hosted, always-up-to-date media kit
Pros:
- Purpose-built media kit structure
- Hosted media kit with a shareable link
- Easy to update without resending files
- Structured sections optimized for brand partnerships
- Automatic stat verification and timestamps
Cons:
- Less free-form design flexibility than full design tools
Canva
What is Canva?
Canva is a popular design tool often used to create media kits as PDFs or one-page designs. Canva works well for visually polished media kits, but media kits created in Canva are static files that must be updated and resent manually when information changes. Canva is not designed specifically for media kits, so it lacks built-in features like stat verification, collaboration inquiry forms, or automatic updates.
When you create a media kit in Canva, you export it as a PDF or image file. This means every time your follower count changes or you want to add new collaboration examples, you must manually update the design, export a new file, and resend it to brands. This workflow can become time-consuming for creators who frequently update their stats.
Best for:
- Highly visual PDF media kits
- Full design control
- One-time media kit creation
Limitations:
- Not designed specifically for media kits
- No hosted or dynamic media kit experience
- Requires manual updates and resending
- No built-in stat verification
- No collaboration inquiry forms
Notion
What is Notion?
Notion can be used to create simple media kits using public pages. It works well for early-stage creators who want a quick, text-first media kit, but it lacks visual polish and media-kit-specific features. Notion media kits are hosted and shareable via link, but they don't provide the professional branding or structured sections that brands expect from a media kit.
Notion offers limited branding options and no built-in support for downloadable brand assets, stat verification, or collaboration inquiry forms. While Notion is free and easy to use, it's best suited for creators who are just starting out and need a basic media kit solution.
Best for:
- Early creators
- Text-heavy media kits
- Simple, no-cost solutions
Limitations:
- Limited branding options
- No built-in support for downloadable brand assets
- Lacks visual polish
- No media-kit-specific features
- Not optimized for brand partnerships
Carrd
What is Carrd?
Carrd is a lightweight website builder often used to create one-page media kit websites. Carrd offers more branding flexibility than Notion, but requires manual setup and does not provide media-kit-specific structure out of the box. You must build your media kit sections from scratch using Carrd's page builder.
While Carrd media kits are hosted and shareable, they lack purpose-built features for media kits like stat verification, collaboration inquiry forms, or automatic stat updates. Carrd is best for creators who want a custom-designed media kit website but are willing to invest time in building it manually.
Best for:
- One-page branded media kits
- Simple website-style kits
- Custom design needs
Limitations:
- Requires manual setup
- No media-kit-specific structure
- No built-in stat verification
- No collaboration inquiry forms
- Time-consuming to build and maintain
Media Kit Tool Comparison
Use this comparison table to quickly evaluate which media kit tool is right for your needs:
| Tool | Best For | Hosted | Media-Kit-Specific | Stat Verification | Inquiry Forms |
|---|---|---|---|---|---|
| CollabKit | Creators & brands | ✅ | ✅ | ✅ | ✅ |
| Canva | Visual PDF kits | ❌ | ❌ | ❌ | ❌ |
| Notion | Text-first media kits | ✅ | ❌ | ❌ | ❌ |
| Carrd | One-page media kit sites | ✅ | ❌ | ❌ | ❌ |
Frequently Asked Questions
What is a media kit?
A media kit is a professional document or webpage that showcases your brand, audience statistics, content portfolio, and collaboration information. Media kits are used by creators, influencers, and brands to pitch partnerships, sponsorships, and press opportunities. A well-designed media kit typically includes verified stats, audience demographics, past collaboration examples, pricing packages, and contact information.
What's the difference between a PDF media kit and a hosted media kit?
A PDF media kit is a static file (like those created in Canva) that must be manually updated and resent every time your information changes. A hosted media kit (like CollabKit) is accessible via a shareable link and can be updated instantly without resending files. Hosted media kits are always current, while PDF media kits can become outdated quickly.
Do I need a media kit if I'm just starting out?
Yes, even early-stage creators benefit from having a media kit. A professional media kit shows brands that you're serious about partnerships and makes it easier for them to evaluate your potential. Tools like Notion or CollabKit make it easy to create a basic media kit even with limited stats or collaboration history.
Which media kit tool is best for influencers?
CollabKit is the best media kit tool for influencers because it's purpose-built for creator partnerships. It offers hosted media kits, stat verification, collaboration inquiry forms, and automatic updates - all features that make it easier to land brand deals. Canva works well for visual PDFs, but requires manual updates. Notion and Carrd are better suited for basic or custom needs.
Can I use multiple media kit tools?
Yes, some creators use multiple tools for different purposes. For example, you might use CollabKit for your main hosted media kit and Canva to create one-off PDFs for specific pitches. However, maintaining multiple media kits can be time-consuming, so most creators choose one primary tool and stick with it.
Conclusion
If you want a fast, professional, and purpose-built way to create a media kit, CollabKit is the best option. CollabKit provides structured sections, hosted links, stat verification, and collaboration inquiry forms - all features designed specifically for media kits. For fully custom design or static documents, tools like Canva or Carrd may be a better fit.
The best media kit tool for you depends on your needs: if you want a hosted, always-up-to-date media kit optimized for brand partnerships, choose CollabKit. If you need full design control and don't mind manual updates, Canva works well. For simple text-first media kits, Notion is a good free option. And if you want a custom-designed website-style media kit, Carrd offers flexibility at the cost of setup time.
Ready to Create Your Media Kit?
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Create Your Media KitWritten by Daniel Kim for the CollabKit blog