CollabKit
Instagram influencer rate calculator
Estimate Instagram deal pricing for Reels, feed posts, and stories based on views, engagement, deliverables, usage rights, and whitelisting.
Based on 2,000+ real creator deals.
Platform
Audience, deliverables, and usage rights
Enter the details brands ask for: your audience size, typical views, engagement rate, content format, number of posts, and how the brand can use the content.
Estimated rate
Based on benchmarks from 2,000+ influencer and UGC brand deals.
How rates are estimated +
Influencer (TikTok, Instagram, YouTube): we anchor on reach—followers and average views with platform-specific weights—then apply multipliers for engagement quality, content format (Reel vs feed vs integration, etc.), niche, usage rights, an optional whitelisting uplift, and exclusivity when checked.
→ × engagement × format × niche × usage (× whitelisting if needed) (× exclusivity if checked)
UGC: per-asset units (videos, hooks, photo sets) × editing depth × niche × usage rights, with the same whitelisting / exclusivity logic and an optional bump if you also distribute to your own audience.
Numbers are medians; the dark summary card adds a typical negotiation band. Adjusting format and usage is how you answer questions like how much to charge for Instagram Reels versus stories or extended rights.
What you'll copy
Add your audience, package, and usage details to generate copy-ready text for brands.
How this influencer rate calculator works
This calculator estimates brand deal pricing using the same factors brands review:
- audience size
- average views
- engagement rate
- content format
- number of deliverables
- usage rights
- whitelisting or paid ads usage
- exclusivity
Each platform (TikTok, Instagram, YouTube) has different pricing patterns.
UGC pricing focuses more on deliverables and usage rights than follower count.
Deliverables and packages
Enter how many posts or videos the brand is buying.
Add-ons like hooks, extra edits, or story posts can increase the total price.
Bundles are often priced slightly lower per post than one-off deals.
Usage rights and whitelisting
Brands often pay more if they can run ads using your content.
Organic-only usage usually costs less than paid advertising rights.
Whitelisting means the brand can promote your content through your account.
Select the option that matches how the brand plans to use the content.
Frequently asked questions
How should I price Instagram Reels, feed posts, and stories? +
Format matters. Reels are often priced higher than feed posts, and stories are commonly added as separate line items.
Does Instagram whitelisting increase rates? +
Usually yes. Whitelisting is ad usage rights, so many creators charge an additional fee.
Does niche affect Instagram rates? +
Yes. Some niches have higher brand budgets than others, which can increase pricing.
Should I charge extra for exclusivity on Instagram? +
In most cases, yes. Exclusivity limits other brand opportunities, so creators often add a premium.
Why does this Instagram calculator ask for average views? +
Average views show typical reach. Brands often value this more than follower count alone.
Create a media kit with your estimated rates
Generate a shareable link brands can review quickly.
No credit card required · Takes 60 seconds