CollabKit
Influencer & UGC rate calculator
Estimate how much to charge for brand deals on TikTok, Instagram, YouTube, and UGC. Uses real inputs brands care about: followers, views, engagement rate, content type, deliverables, usage rights, whitelisting, and exclusivity.
Based on 2,000+ real creator deals.
Platform
Audience, deliverables, and usage rights
Enter the details brands ask for: your audience size, typical views, engagement rate, content format, number of posts, and how the brand can use the content. Switch platform to see estimates for TikTok, Instagram, YouTube, or UGC.
Estimated rate
Based on benchmarks from 2,000+ influencer and UGC brand deals.
How rates are estimated +
Influencer (TikTok, Instagram, YouTube): we anchor on reach—followers and average views with platform-specific weights—then apply multipliers for engagement quality, content format (Reel vs feed vs integration, etc.), niche, usage rights, an optional whitelisting uplift, and exclusivity when checked.
→ × engagement × format × niche × usage (× whitelisting if needed) (× exclusivity if checked)
UGC: per-asset units (videos, hooks, photo sets) × editing depth × niche × usage rights, with the same whitelisting / exclusivity logic and an optional bump if you also distribute to your own audience.
Numbers are medians; the dark summary card adds a typical negotiation band. Adjusting format and usage is how you answer questions like how much to charge for Instagram Reels versus stories or extended rights.
What you'll copy
Add your audience, package, and usage details to generate copy-ready text for brands.
How this influencer rate calculator works
This calculator estimates brand deal pricing using the same factors brands review:
- audience size
- average views
- engagement rate
- content format
- number of deliverables
- usage rights
- whitelisting or paid ads usage
- exclusivity
Each platform (TikTok, Instagram, YouTube) has different pricing patterns.
UGC pricing focuses more on deliverables and usage rights than follower count.
Deliverables and packages
Enter how many posts or videos the brand is buying.
Add-ons like hooks, extra edits, or story posts can increase the total price.
Bundles are often priced slightly lower per post than one-off deals.
Usage rights and whitelisting
Brands often pay more if they can run ads using your content.
Organic-only usage usually costs less than paid advertising rights.
Whitelisting means the brand can promote your content through your account.
Select the option that matches how the brand plans to use the content.
Frequently asked questions
What affects influencer rates the most? +
Typical views, engagement rate, niche, content format, number of posts, and usage rights all impact pricing. Brands usually evaluate multiple factors instead of using one CPM formula.
Is there a UGC rate calculator? +
Yes. Choose UGC in the platform selector to estimate pricing for content without audience reach. UGC pricing is based more on deliverables and usage rights.
Does whitelisting increase pricing? +
Usually yes. Whitelisting allows brands to run ads using your content or account, which increases value to the brand. Many creators charge an additional fee for this usage.
What are usage rights? +
Usage rights define where and how long a brand can use your content. Examples include: organic social only, paid ads, website usage, long-term licensing. Broader rights usually increase pricing.
What is AI rate review? +
AI compares your estimate with recent brand deal patterns. It can help identify if your pricing looks low or high. Optional feature.
Should I use this calculator or a media kit? +
Use the calculator to estimate pricing. Add your packages to your media kit so brands can review deliverables, pricing, and usage terms in one place.
Create a media kit with your estimated rates
Generate a shareable link brands can review quickly.
No credit card required · Takes 60 seconds