This engagement rate calculator covers TikTok, Instagram, and YouTube in one place. When you are ready to present numbers to brands, scroll down and add your username to start a free CollabKit media kit.
Engagement rate formula by platform
TikTok
(likes + comments + shares) ÷ followers × 100
(likes + comments + shares + saves) ÷ followers × 100
YouTube
(likes + comments + shares) ÷ subscribers × 100
Use per-post or per-video averages over a recent window so one viral piece does not dominate.
Dedicated calculators
Same tools as the free tools hub - with longer guides and FAQs per platform.
TikTok engagement rate calculator
TikTok benchmarks, formula notes, and FAQs for brand deals.
Instagram engagement rate calculator
Includes saves in the rate and Instagram-specific guidance.
YouTube engagement rate calculator
Subscriber-based math and sponsorship-focused context.
Put stats on one link
CollabKit pulls verified metrics into a media kit brands can open in one tab.
Create my media kitFAQ
- How do you calculate engagement rate?
- Average interactions per post or video, divided by audience size, times 100. Instagram includes saves; TikTok and YouTube use likes, comments, and shares in this tool.
- Why pick a platform?
- Benchmarks and typical ranges differ. The calculator adjusts bands when you switch TikTok, Instagram, or YouTube.
- Do brands care about engagement rate?
- Yes, together with fit, creative quality, and proof. A clear media kit helps you present it.