TikTok Brand Deals: Make Money On TikTok Now

If you're an influencer, content creator, or entrepreneur that has a TikTok audience - big or small - you might be starting to look into ways to monetize your content. As brands' influencer marketing budgets continue to grow, TikTok brand deals have entered the scene as a great way to monetize on TikTok as a creator.

More and more brands are getting excited about TikTok, and creators on the platform are finding partnership opportunities to be able to get paid for doing what they love. Now is the time to figure out what this means for you as a creator and learn how to get brand deals on TikTok!

Before you start reaching out to brands, make sure you have a professional media kit ready. Brands want to see your TikTok stats, engagement rates, and past collaborations before they work with you. CollabKit's media kit builder makes it easy to create a professional presentation that showcases your value as a TikTok creator.

Why Brands Are Turning To TikTok

Before you start trying to get TikTok brand deals, it's really important to think about why brands are adding TikTok to their marketing plans. In the fast-moving influencer industry, you need to keep up with what's going on and understand the landscape as a whole. Understanding why brands want to use TikTok to grow their business can help you better position yourself when pitching to brands!

Here are some of the top reasons why brands are finding TikTok to be a great platform for working with influencers and content creators to reach their target customer on social media:

So what does all of this mean for you as a creator? It means that if you're interested in getting brand deals on TikTok then there is absolutely a space for you to do so! To get you started, we're sharing our best tips for how to partner with brands on TikTok and overall get more TikTok brand deals.

Tips To Actively Pitch TikTok Brand Deals

The first thing to consider with TikTok brand deals is that you're going to need to actively pitch. This is pretty much the same as it would be for getting paid partnerships on Instagram. No matter how much great content you create, brands aren't always going to come to you. Don't be afraid to put yourself out there!

Things to think about when you're creating your pitch to work with brands on TikTok:

1. Focus on Your TikTok Success Specifically

As great as your success has been elsewhere, brands want to see that you know how to use TikTok and create quality videos that engage audiences. Don't just mention your Instagram followers - showcase your TikTok-specific achievements:

• Your TikTok follower count and growth rate
• Average views per video
• Engagement rate on TikTok (often higher than other platforms)
• Viral videos and their performance metrics
• Your understanding of TikTok trends and algorithm

2. Show Your Analytics

Build the brand's confidence in working with you by proving that you have the ability to produce good results. Maybe this means you build a case study from a previous brand partnership. If you don't have any TikTok brand partnerships yet, create a mini case study that highlights your work and engagement on TikTok.

Include this case study in your media kit so brands can see your TikTok performance at a glance. CollabKit's media kit builder makes it easy to showcase your TikTok analytics and past collaborations.

3. Pitch With Specifics

When you reach out to a brand, you should pitch them ideas - not just send a general email asking if they want to collaborate. It's helpful to show them past examples of TikToks that you've created and why you think that type of content matches their goals and campaigns.

If you pitch an idea, the brand will be able to visualize your TikTok concept and how they fit into it, making them more likely to want to work with you. Get the brand excited about working with you by being specific!

Pitching with ideas and results is the way to go for starting to land TikTok brand deals. Brands want to see that you understand their products and have creative ideas for showcasing them.

Upsell Your Current Brand Partners With TikTok

Many influencers and creators who are already working with brands on other platforms are looking for ways to build TikTok brand deals into their current strategy. If this is you, the key is to try and work TikTok brand deals into the conversation when you're discussing an upcoming partnership with a brand - no matter if it's on Instagram, YouTube, Pinterest, your website, etc.

If a brand is asking for a post on Instagram or to be sponsored in your next YouTube video, throw out the idea of adding a few TikTok videos into the partnership package. Bundling your offers is already one of the best ways to increase your rates as an influencer or creator, so why not open this strategy up to include TikTok?

Back up the ask with a few ideas based on your expertise and other successes. Some brands might have specific campaign goals and a strict plan to follow, but some might not. You'll never know unless you ask!

Brands are often really willing to hear these ideas, especially if they're already interested in working with you. You as the creator know what type of content performs well and what doesn't. It's literally your job! So it's up to you to come to brands with these ideas and recommendations. If you think that incorporating TikTok is really going to help their goals, then don't be afraid to tell them that!

This is a great way to get your foot in the door with TikTok brand deals - and when it goes well you can come back to them with an even bigger proposal to increase your rates. Make sure to track the performance of these TikTok videos and include them in your media kit for future partnerships.

Turning Existing Content Into Paid Deals

Are you going to post a TikTok about a brand anyway? Many influencers and creators share products that they genuinely believe that their audience will find beneficial. And sometimes brand's products end up in your content even if it's not being specifically called out.

If you've posted a TikTok with a brand's product in it and it performs really well, you now have this in your favor. Reach out to the brand and let them know that you created a piece of content that touched on their product or service and share the results you had.

Did a bunch of your followers reach out and ask about the product or say thanks for sharing? This is all really valuable data to share with a brand and can turn into a TikTok brand deal before you know it! Brands love seeing authentic content that already resonates with audiences.

Position Yourself As A Content Creator

The terms influencer and content creator usually go hand in hand because a lot of people are both at the same time. But when you actually break down the definition of the two roles, they're very different.

Everyone in this industry is familiar with "content overwhelm," or having to constantly post content on multiple platforms every single day. Brands are no exception! And with the TikTok algorithm favoring consistency, TikTok users who want to grow on the platform are putting out multiple videos every day.

So if you're able to position yourself as a content creator, this is a huge value to a brand. Brands don't always have the capacity to create content on their own at such a high level and this is where content creators have really stepped in to save the day.

So when you're contemplating how to partner with brands on TikTok, don't just think about posting on your own channel - consider pitching a series of TikToks for a brand to use over time on their own page. This can be a lucrative opportunity and opens up more partnership possibilities.

TikTok Creator Marketplace

We have to give credit to TikTok for this one because they pretty quickly caught onto the need for creators and influencers to get paid for their work by setting up the TikTok Creator Marketplace. They knew that creators on their platform would quickly want to learn how to partner with brands on TikTok. So creating the TikTok Creator Marketplace, their official platform to help brands and influencers connect, was a smart move.

To get into the TikTok Creator Marketplace, you do have to be invited or go through an application process. All this really means is that there is some eligibility criteria for being part of the Marketplace. So if you feel like you are a good fit for this program, you need to plan for this and know what the requirements are at the time to get into the program.

Once approved, brands can discover you and send collaboration offers directly through the platform. Make sure your profile is optimized and your media kit is linked in your bio so brands can easily access your stats and pricing.

Make Money On TikTok

There are so many ways to make money on TikTok - seeking out brand partnerships is a great option for TikTok creators! While pitching to brands for TikTok partnerships will be similar to doing so for other platforms, there are some things we hope you'll consider as you start thinking about your strategy.

Final Thoughts

TikTok brand deals are a fantastic way to monetize your content and turn your passion into a profitable business. The platform's rapid growth and proven success for brands make it an ideal place for creators to find partnership opportunities.

Remember that success with TikTok brand deals comes from being proactive, creative, and professional. Always have a professional media kit ready that showcases your TikTok performance, and don't be afraid to pitch brands with specific, creative ideas.

Whether you're just starting out or looking to expand your existing brand partnerships, TikTok offers unique opportunities for creators at all levels. Start by understanding why brands want to work on TikTok, then position yourself as the solution they're looking for. With the right approach and a professional media kit built with CollabKit, you can start landing TikTok brand deals and making money doing what you love.

Written by Sophia Martin for the CollabKit blog