Free resource · No sign-up
Influencer outreach templates
Cold email and DM scripts for sponsored posts, partnerships, and brand deals—clear, short, and easy to personalize. Built for creators who lead with audience and proof.
Copy buttons · Follow-ups included · Media kit friendly
Used when you pitch brands as a creator with reach—pair with a single link to your kit.
Before you send
What slows influencer outreach down
- Vague openers — “I love your brand” without a real tie to a product, campaign, or audience match.
- Missing proof — no media kit, demographics, or examples of prior sponsored work.
- No follow-up — most replies show up after one polite bump, not the first touch.
What you’ll find here
- DM openers for Instagram and TikTok partnership conversations
- Cold email frames for sponsored posts and longer partnerships
- Follow-up messages that stay respectful and short
- Placeholders for audience size, kit links, and deliverables
Related free tool
Selling portfolio-first hooks without audience stats front and center? UGC outreach templates —DM and email scripts built for UGC creators.
Direct messages
Cold DM templates (Instagram / TikTok)
Keep DMs under ~6 lines when possible. Swap in real numbers and one specific brand detail before you send.
Template 1 — Audience-led opener
Hey [Brand Name]! I’ve been following [specific campaign or product line]—really like how you [specific detail]. I’m a [niche] creator with [audience size + platform]. I’d love to explore a sponsored collaboration if you’re working with creators this quarter. Open to the right fit?
Template 2 — Proof-first (kit + highlight)
Hi! I create [content type] for [niche] audiences on [platform(s)]. Here’s my media kit / portfolio: [link] Recent example: [short result—views, saves, or brand-safe highlight] If you’re booking sponsored posts or ambassador-style partnerships, I’d love to send a tailored idea deck.
Template 3 — Sponsored concept (higher intent)
Hey [Brand] — quick idea: I’d love to do a [deliverable: Reel / TikTok / integrated mention] for [product] with a clear CTA to [goal]. My audience skews [demographic] and I keep sponsored reads authentic. Open to sharing rates and a sample outline?
Cold email templates
Subject lines should read human. Body copy should make the next step obvious: review kit, reply with brief, or book a short call.
Template 4 — Clean sponsored collab inquiry
Subject: Sponsored collaboration idea — [Brand Name] Hi [Name], I’m a [niche] influencer on [platform(s)] with [audience size] and [engagement context if you have it]. I think there’s a strong fit with [product/campaign angle]. Here’s my media kit with demographics, past partnerships, and packages: [media kit link] If you’re planning creator spend this quarter, I’d love to send 2–3 concept angles tailored to your brief.
Template 5 — Goal + idea led
Subject: Partnership inquiry — [Brand] Hi [Name], I specialize in [content format] that performs for [awareness / consideration / conversion] goals. For [Brand Name], I had an idea around [specific hook tied to their content or launch]. Media kit + examples: [link] Would you be open to a quick call or email thread on deliverables and timelines?
Template 6 — Angles + deliverables snapshot
Hi [Name], I sketched two sponsored angles for [Brand Name] based on what’s working in your feed right now: [Idea 1 — format + message] [Idea 2 — format + message] Packages typically include [usage rights / whitelisting / number of revisions — keep high level]. Examples + rate card: [media kit link]
Follow-ups
Follow-up templates
Space follow-ups roughly three to five business days apart unless the brand’s inbox says otherwise.
Follow-up 1 (3–5 days later)
Hey [Name] — bumping this in case it got buried. Happy to send a one-pager with audience snapshot and deliverables if helpful.
Follow-up 2 (last touch)
Totally fine if timing isn’t right. If you open up influencer partnerships later, I’m happy to reconnect—thanks for reading.
Why most influencer outreach stalls
Common mistakes
- Leads with rates before fit or creative direction
- No media kit, or a link that is hard to open on mobile
- Copy-paste blocks that ignore the brand’s current launch calendar
- Never follows up after the first send
What brands respond to
- One specific observation about their product or content
- Audience snapshot + example work in a single link
- Clear deliverable language (what “one post” includes)
- A short, polite second note—not pressure
One link behind every pitch
Paste your handle once—publish a page with stats, samples, and packages brands can forward internally.
No credit card required · Takes 60 seconds